Welcome to RateTag.com

About Us | Brands | Management | Contact Us

About RateTag

We are an e-commerce company based out of New Delhi, India.  Our company RateTag e-Commerce Pvt. Ltd. is registered with Ministry of Corporate Affairs, India.  We started in year 2008 as a large format online retailer of branded merchandize.  Customers at that time could shop with us electronic items, toys, watches and personal care goods from comfort of their homes and receive deliveries at their door steps.  Over period of time, we have optimized our priorities and business model according to market conditions and our capabilities.  As of today, we are no longer into large-format retail business going after every category of shopping one could think of.  Rather, we focus on some key categories where our strength lies and are able to service our customers better.  As a result, today customers can buy watches, cameras & photographic equipment and toy & baby care items from our web sites www.GhadiWala.com, www.WorldofCameras.com and www.BalGopal.com respectively.  As time goes by, we develop our capability in newer categories and add a new vertical to our portfolio of capability to deliver and service exists with us.  You can learn more about our brands below.


GhadiWala.com is Asia's largest web site of branded watches.  We have a catalogue of over 70,000 branded watches which are sourced directly from authorized distributors or wholesalers of brand owners.  Started in 2011, GhadiWala.com quickly attracted eyeball in Indian market because of its extensive watch collection, amazing prices and quick delivery.  Today, the store serves hundreds of orders per day from various countries all over the world.  It has a member base of a million+ and is a rapidly growing business of our company.

BalGopal.com is an online store of toys and child care products.  The name BalGopal is one of the names of Lord Krishna who is an epitome of childhood naughtiness.   We carry thousands of branded, high-quality toys and child care products for online shopping.  The project started in 2009 and has a million+ member base in India.  

WorldofCameras.com is an online store for leading brands of camera and photography equipment/accessories.  This project started in early 2013 and is quickly gaining attention of avid photography enthusiasts and professionals.  The site carries all leading brands of cameras and accessories.  It caters to the global market and has multiple distribution points spread across the world through a highly reliable network of business partners.  The site has thousands of members joined in first month of launch itself.


Business & Operations Management - The company is run under the aeigis of Ms Shalini Gupta, a young entreprenuer who saw a huge opportunity in online retail business way back in 2007 when there were a handfull of online shopping web sites in India.   As CEO of the company, Shalini spends most of her time looking after the efficiency of our business and ensuring that our team is taking a good care of customers.  She is an arts graduate from Delhi University with additional education in fashion, retail and business management from various renowned institutes in India.   Shalini is a Director in our company.  She can be reached on {shalini.gupta}{@}{ratetag.com}.

Technology - We were lucky to have Mr Akhil Gupta take care of all our technology needs from day one.  Akhil is a highly experienced IT industry professional who has worked with  some of the leading IT services and technology-oriented companies including Sify, Sapient, Yatra.com etc.  Akhil has over 15 years of experience in e-commerce.  Akhil setup the RateTag stores, automated various business processes and still guides our development team by way of valuable oversight and latest knowledge of e-commerce best practices.  Akhil is also the man behind the Visually Similar technology - a pioneering work in Indian e-commerce space.  This feature can be found on GhadiWala.com - it lets you search visually similar watch to one you are looking at.  The technology recommends you similar looking watches, in real-time, across the board using complex image search technologies.  Akhil is a advisory consultant to our company and renders his advise from his personal free-time from his full-time commitments to large corporates.  He can be reached on {akhil}{@}{akhilgupta.com}.

Contact Us

Customer Support - please write to {support}{@}{ratetag.com}

Business Enquiries - prease write to {shalini.gupta}{@}{ratetag.com}

Phone Enquiries - (+91)-011-45680485/486 [Mon-Sat 11am-5pm]